Assistant Brand Manager, Outback Steakhouse

Outback is passionate about being our guests favorite place to eat, drink, relax and be with friends. The Assistant Brand Manager will focus on bolstering cultural brand activations to strengthen brand positioning and set us apart from competitors in the category. This is a hybrid role requiring at minimum 3 days in our Tampa based offices.

ESSENTIAL DUTIES

* Assist with the ideation, design, and execution of organic social media across all channels - Instagram, Facebook, X and Tik Tok.

* Provide insight on current social media trends and best practices through social listening.

* Respond to and rollup guest comments by campaign.

* Execute Organic Social content planning and content creation.

* Track social media performance to identify high-performing campaigns and recommend optimizations for future campaigns.

* Implement and measure influencer outreach to support campaign activity.

* Own relationship with local marketing team to support local listings and requests.

* Maintain social retail merchandise program.

* Support earned media efforts in partnership with our PR agency.

* Campaign project management for the Marketing Communications team.

* Support Brand Manager in trafficking paid media assets.

REQUIREMENTS

* BA/BS in Marketing, Advertising, Public Relations, or a related field, MBA a plus

* Minimum of 1 year of relevant marketing experience

Skills:

* Proficient in relevant social channels, including Instagram, Facebook, X, Tik Tok and Pinterest

* Experience with Social Media Management tools.

* Strong written and verbal communication skills

* Collaborative and able to work with a cross-functional team.

* Organized and able to handle multiple projects and timelines to successful completion.

* Must be analytical and able to gather insights and develop recommendations.

* Proficiency in market analysis, competitive front, restaurant operations, opportunities and challenges are desired.

* Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively.

* A balanced individual capable