ASSISTANT DIRECTOR-DIGITAL CONTENT AND SOCIAL MEDIA

Assistant Director - Digital Content and Social Media

Arizona State University

Marketing & Communication

Campus: Tempe

92081BR

Job Description

Educational Outreach and Student Services at Arizona State University is seeking a highly skilled and dynamic individual to join our team as an Assistant Director of Digital Content and Social Media. In this leadership position, you will be responsible for leading news writing, editing, social media content curation, and other content marketing efforts on behalf of our team across multiple digital platforms. Your strategic mindset, strong organizational skills, and ability to drive engagement through creative and compelling content will be crucial to your success.

What’s in it for you:

Arizona State University offers a comprehensive benefits package that includes valuable employee benefits to enhance the total compensation of its staff. This package includes: 

·        Tuition Reduction Program for staff members, their spouses, and dependents, available on day one.

·        Low-cost health, dental, vision, and life insurance benefits.

·        Retirement program designed to promote long-term savings and provide income upon retirement.

·        Paid time for volunteer and professional development.

·        10 Paid Holidays and competitive Vacation and Sick accruals each Pay Period. 

·        Wellness program for preventative health education and screenings. 

·        Disability and leave program for income protection. 

·        Employee assistance for free and confidential behavioral health services.

·        ASU Discounts to sports/events along with discounts with ASU partnerships. 

·        Flexible work arrangements are available in an alternative or hybrid schedule but will be based on the work and the needs of the university and department operations and pending leadership approval.

Currently hiring for the following shift: Monday – Friday 8:00am - 5:00pm

Salary Range

$60,385 - $67,798 per year, DOE

Close Date

16-June-2023

Essential Duties

·        Content Strategy and Planning: Develop and execute a comprehensive content strategy that aligns with our organization's goals and target audiences. This includes identifying key themes, topics, and trends, and developing a content calendar to guide content creation and distribution across various digital platforms.

·        News and Feature Story Writing: Lead the writing and editing of news and feature stories for a variety of digital platforms, including ASU News, ASU Student Life news site, EOSS department websites, and e-newsletters. You will be responsible for producing accurate, well-structured, and engaging news content that informs and engages our audiences (current and prospective students, families, and the larger ASU community). 

·        Digital Content Curation: Use Salesforce Marketing Cloud to design and build e-newsletters and other strategic digital communications to engage our audiences through compelling narratives.

·        Social Media Content Curation: Develop and implement a social media content strategy that drives engagement and expands our online presence. This includes developing and curating highly creative and compelling content for our social media channels like Facebook, Twitter, Instagram, and YouTube. 

·        Analytics and Reporting: Monitor and analyze content performance metrics, social media trends, and audience engagement to inform content strategy and optimize performance. 

·        Collaboration and Stakeholder Management: Work closely with cross-functional teams, including marketing, communications, design, and multimedia teams, to ensure alignment and integration of content marketing efforts. Collaborate with internal stakeholders to understand their needs, develop content that meets their objectives, and maintain consistent messaging across platforms.

·        Industry Trends and Best Practices: Stay up-to-date with industry trends, emerging platforms, and best practices in content marketing and social media. Share insights and recommendations with the team to enhance our content strategies and maintain a competitive edge.

Minimum Qualifications

Bachelor's degree in Journalism, English, Communications, Graphic Design or a related field AND five years of relevant experience which includes three years of supervisory experience; OR,Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved.

Desired Qualifications

·        Excellent Writing and Editing Skills: Writing and editing skills with a demonstrated ability to create compelling and engaging news and feature stories, evidenced by a portfolio of work showcasing your ability to tell compelling stories through written content. A keen eye for detail and adherence to brand guidelines. Excellent grammar, spelling, and punctuation is essential. Proficiency with Associated Press (AP) writing style.

·        Digital Content and Social Media Expertise: Proven ability to develop and implement content marketing and social media content strategies that leverage the power of storytelling to drive engagement and expand our online presence. Proficiency in social media community management, including scheduling, analytics, and monitoring tools. Experience in producing high-quality visual content, including photography and videography a plus. 

·        Digital savviness: Experience working Salesforce Marketing Cloud or a closely related mass email platform to design, create and monitor mass email campaigns; Skilled in the use of Microsoft Office and Google Docs, Sheets, Slides, Google Drive, and Dropbox shared team drives. Experienced managing website content using a CMS like Drupal; Familiar with Adobe Creative Cloud applications, specifically Photoshop and InDesign a plus.

·        Strategic Thinking: Strong strategic mindset with the ability to develop and execute content strategies that align with organizational goals and target audience preferences. Demonstrated experience in developing and implementing successful content marketing plans, with the ability to translate complex and technical subjects for a general audience.

·        Analytical and Data-Driven: Experience in analyzing data and metrics to track content performance, identify trends, and make data-driven decisions.

·        Project Management and Collaborative Leadership Skills: Proven ability to collaborate across a multidisciplinary team of content creators, multimedia developers, and designers. Strong communication and interpersonal skills to foster collaboration, inspire creativity and drive results.

·        Strong service orientation: Disciplined work ethic and commitment to a high standard of excellence; Nimble, and flexible with the ability to adapt to the needs of the organization with ease and creativity. 

Working Environment

·        Professionally represent department/program

·        Sit or stand for prolonged periods of time

·        Work collaboratively across various departments within the University as well as with diverse populations and groups

·        Develop and deliver presentations to groups

·        Use computers effectively – including inputting, reviewing and retrieving information, extended periods of viewing screen and using mouse and keyboard

·        Use critical thinking to make decisions and/or analyze data

·        Research, develop, implement and assess programs

·        Supervise students and/or staff

·        Communicate effectively

·        Walk throughout campus for meetings or events, regardless of the weather

·        Work collaboratively to achieve objectives

Department Statement

Educational Outreach and Student Services (EOSS) is committed to enrolling all qualified students at Arizona State University and assisting them in their academic success. EOSS provides a broad range of services and support to students and prospective students ranging from outreach efforts with K-12 schools, orientation programs for new freshman, bridge programs to assist the transition to a university environment, and a wide variety of services, programs and activities for enrolled students. EOSS has direct responsibility for multiple departments across four campuses, some of which include the Dean of Students, University Housing, Health Services, Counseling Services, Disability Resources, the Memorial Union, TRIO programs, Sun Devil Fitness, Student Government, Student Media, Career Services, Access ASU and others.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

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