Copywriter, Brand

Freedom Financial Network

San Mateo

Who is Freedom Financial Network? A company with a story to tell. A company whose mission is to empower everyday Americans to move forward towards a better financial future. An established, profitable business with employees who love working here enough to vote it "Best Places to Work". Whose customers say things like "they saved my marriage", "they helped me develop a healthier relationship with money," and "I can sleep at night now that I have Freedom in my corner."

Its not every day a company with as much legacy, heart and success goes through a transformative brand evolution to help tell its story to millions of current and potential new customers. And its not every day that a team - a world class internal agency - is being built from the ground up to help lead, launch and build a new brand at literally every customer touchpoint, both externally AND internally. In a new and critical Brand Creative role as Copywriter, Brand Creative, you will help shape and drive the expression of our brand and develop a holistic experience as the consumer-centric leader in financial solutions for struggling and striving Americans. You will develop breakthrough creative to tell our company story in a way that is credible, human, empathetic, and authentic. You are comfortable working across digital and offline media and with developing both evergreen assets and campaigns in an elevated yet consistent manner, aligning with our value proposition and key brand/consumer insights.

To be successful in this role, you must be someone who understands the value of a brand and who is passionate about telling compelling stories that embody and express a brand. You are a natural champion for the target consumers you serve. You have a strong understanding of branding and storytelling and are able to work collaboratively with other designers and writers, and just as importantly, with cross-functional partners and internal clients. You view every project as a portfolio opportunity, and embrace THINKING about a project before going into execution mode. You have a track record of delivering outstanding results in a way that garners respect from your team members with creative that supports both the brand and the business. Not last and not least, you can collaborate and work comfortably across teams and disciplines.

The Role:

• Evolve and help lead our company brand storytelling and copywriting voice, delivering compelling copy and content across multiple mediums and channels.
• Create original brand-level consumer-facing copy for our corporate and product websites, landing pages, blog and article content, social media, video scripts, interactive experiences, and brand advertising both online and offline.
• Develop compelling non-consumer-facing brand copy for corporate websites, company presentations, marketing, and messaging for key non-consumer audiences including partners, investors, employees, and legislators.
• Partner with the SEO content team to develop corporate and brand messaging and content that follows SEO best practices to optimize articles, increase visibility, and build brand awareness and favorability.
• Build relationships and work collaboratively with a cross-functional team of visual and UX designers, social media managers, brand marketing managers, marketing acquisition creatives, and lifecycle marketing writers to ensure our brand voice is expressed consistently in our marketing messaging and product experiences.
• Ensure copy and messaging consistency across the entire customer experience.
• Create a foundation for best-in-class brand creative as our brand organization continues to grow.
• Partner with the Compliance team to ensure all content is compliant. Maintain accurate, Compliance-approved marketing claims to leverage consistently in brand copy and messaging.

Minimum Qualifications:

• 5+ years relevant experience developing brand-level copy and messaging at an agency or within an internal creative team.
• Bachelors degree in Communications, Journalism, Public Relations, Creative Writing, English or a related field and/or equivalent experience
• Relevant creative development experience in consumer financial services preferred - in banking, lending, debt solutions, or fintech.
• Outstanding writing skills. You are an exceptional storyteller with a compelling portfolio of examples demonstrating how you have embodied and brands through content and copy.
• Strong communication and collaboration skills. Able to build relationships and partner with cross-functional team members.
• Experienced involvement in effective marketing programs rooted in deep consumer insights. You are passionate about understanding and advocating for consumers in messaging, content and copy.
• You thrive on being an advocate for a great company. You are passionate about doing the right thing by our customers, our employees, and our community
• Forward-thinking and optimistic, with experience within established or evolving brand platforms and expressions.
• Energetic, assertive, results-oriented, self-starter with the desire and ability to go above and beyond. Seeks opportunities to contribute to the teams broader success.

Oh, and why us?

If youve gotten this far, youre interested in working with a creative team about to embark on an insanely great and exciting brand evolution. And were just getting started. Literally. Were building a creative culture that embraces creative acumen, conceptual & thought leadership, partnership and an opportunity to embrace challenges/be challenged- beginning with a clean slate.

• We are a diverse group of individuals with a common goal of helping our customers achieve financial health.
• We value each others opinions and prioritize whats best for our customers.
• We value the "human" component at all levels and its reflected in the services we provide and our internal supportive culture.
• We focus and invest in the growth of every individual.
• We live our values to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.
• Weve been recognized as one of the Top 100 Fastest-Growing Companies in the Bay Area for 2020.