Sales Specialist - Wellage

Sales and Marketing Specialist

• Do you have a passion for all things sales and marketing? Do you embrace tools like CRM, Social Media and event planning?

• Are you interested in the promotion of the senior lifestyle communities, working with the on-site teams and helping with marketing?

• Are you passionate about senior living?

• Do you connect with and build relationships with people quickly and intuitively?

WellAge Senior Living is a dynamic senior housing organization with recognized healthcare expertise leading our Independent Living, Assisted Living and Memory Care communities. We bring high quality service delivery to our residents and value-driven management outcomes to the business.
Our name, WellAge, reflects our commitment to creating lifestyle choices and offers services that promote our residents aging well and remaining active doing the things they love and enjoy. Each community is designed to create a purposeful life and engaging life experiences.

We offer you competitive pay, a great benefits package, opportunities for growth and an engaging culture. Join our team today!

OVERVIEW OF THE ROLE

The Sales and Marketing Specialist is responsible for assisting in the planning, training. execution and optimization of our sales efforts in our beautiful new senior communities. You must have a strong knowledge and experience in senior living sales and willing to work day-to-day in the trenches alongside the on-site sales teams to drive occupancy.

Key Responsibilities

• Utilize a strong knowledge and experience with sales and marketing tools and best practices to promote business and census development.

• Support, coach, train and assist the sales and marketing teams at each community with improving relationship-building activities; i.e. (tours, home visits, event planning & execution, targeted outreach) and assisting with measuring outcomes that improve conversion ratios.

• Assist in helping to monitor Reputation Management, CRM, Social Media (Facebook, Google) etc.

• Research and analyze competitors, aid with secret shopping and provide suggestions for improvement for our communities.

• Assist in the timely review of marketing materials, website information, advertising, press releases, direct mail, community outreach and public relations efforts.

• Collaborate with community marketing and sales teams at each senior living community in building and maintaining a consolidated, trackable, usable, CRM database of prospects and leads.

Report weekly/monthly/quarterly/yearly (and as requested) to leadership regarding community census /occupancy, sales and marketing results. This includes reporting on new inquiries, tour activity, deposits received, move in/move out stats, conversion ratios and outreach activities. Information available via CRM, Marketing Automation and Power BI report tools

• Assist with other duties as assigned. Reports to Regional Sales & Marketing Director

Skills and Knowledge:

• Proven experience as Sales and Marketing Specialist or similar role.

EDUCATION AND EXPERIENCE:

• Bachelors or Master's In marketing or related field

• 3 plus years of experience in sales and marketing in a senior living community industry (preferred)

WellAge is an Equal Opportunity Employer