Bloomin Brands Careers
Tampa, Florida, United States
Director of Media Strategy and Execution
Job Description
The Director of Media Strategy & Execution is a senior level leader who sets the strategic path to grow brand sales, awareness, and traffic by leading the creation, facilitation, and execution of best-in-class omnichannel media plans across the Bloomin Brands portfolio. Harnessing the broadest meaning of "media" this role will lead a full suite of marketing communications solutions including traditional and digital media, tentpole integrations, cultural activations, content, tech innovation, influencer marketing, digital partnerships, and Real Time Marketing.
This role is a key strategic partner to brand leadership who will leverage all tools at their disposal including research, analysis of media consumption habits, industry trends, and competitive insights to ensure that our paid media campaigns reach the right audience at the right time with the right message to deliver on our business objectives.
We are looking for a naturally curious, digital-first, data-led marketer with a deep understanding of category media consumption, behaviors, platform evolution and multi-touch measurements. Someone who can harness a blend of creativity, science, psychology, tech-savvy, and innovation. This role will allow you to flex your media prowess in service of solving big brand and business challenges. This role reports directly to the VP of Digital Marketing & Media, with a team of (3) direct reports and will own the day-to-day relationship with our Media AOR.
ESSENTIAL DUTIES
Provide strategic direction to media agency by distilling brand objectives into media strategies
Oversee a team of integrated media professionals and foster a culture of positivity, enthusiasm, inclusion, and relentless
excellence
Challenges the limits of conventional ways of defining what media's role is in the marketing ecosystem and crafts narratives, channel approaches and strategies that are progressive and innovative
Collaborate with media agency to develop quarterly media plans, determine appropriate media mix and role of channel, and present recommendations to the brand marketing leads
Partner with Media Agency, Digital Analytics. Modeling, and Consumer Insights teams
Synthesize industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks
Work across brand and agency teams, fostering communication and cross channel strategy, fluidity, and transparency
Develop and maintain strong relationships with key stakeholders and initiative leaders across the organization
Act as a liaison between media auditor, media agency, and Bloomin Brands, and incorporate audit findings into future recommendations and buy stewardship
Manage monthly media budget by ensuring media plans are aligned to brand budgets
Brings powerful thought leadership to consult on complex issues and applies new media and technology in to ensure final product is best-in-class
Develop a tight partnership with all departments, buying groups and creative agency to ensure a strong, positive, collaborative environment driving brand and business success
Oversee the mapping of cultural and market trends, leverage these in service of reaching business and brand goals, and advocate for solutions across all touchpoints
Take high-level communications tasks and identify how the brands should innovate and behave in different media and cultural spaces
Drive big brand ideation across teams and partner agencies
Develop and brief partnership strategy, content strategy, influencer strategy and sponsorship strategy in service of brand building (brand partnerships, media partnerships, event sponsorships, content)
Show off your storytelling prowess with presentations that bring your media plan to life
Develop and maintain strong working relationships with media vendors for smooth planning, execution, and implementation
REQUIREMENTS
Deep knowledge and experience with multi-channel channel marketing, with an emphasis on Paid Social, Video (Linear/FEP/CTV), Programmatic, and Paid Search
Detail oriented, strong business acumen, financial analysis skills, and strategic skills
Ideally, managing media budgets +$5MM
Deep knowledge and experience with multi-channel marketing and channel roles in brand marketing
Understands the modern traditional and digital media and marketing channel ecosystem and knows how to optimize POE plans to build brands and improve outcomes
Strong experience with brand building & demand generation media approaches and measurement solutions
Ability to deliver strong points of view and counsel to senior stakeholders listen
Proven leadership ability - managed a team of planners, strategics and analytics
Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
Strategic thinking ability with balanced analytical and creative approach to tactical planning
Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
Research experience: working with data and information to draw conclusions
Commitment to delivering creative and innovative solutions and building advocacy for ideas
Excellent communication and presentation skills (both written and verbal)
Qualifications
10+ years experience in media strategy, planning and buying (agency or client side) required
Experience with restaurant/hospitality or retail verticals preferred
Passionate about data, analytics and digital combined with a good solid knowledge of traditional media (television, OOH, radio, etc.) as well
Excellent verbal and written skills. Highly articulate and persuasive in communications (i.e., clear, concise, and understandable)
Comfortable leading and galvanizing a team toward common goal
Experience with advanced analytics and media performance with ability to analyze and understand results and make strong insights
Ability to think strategically and critically, anticipating the output and goals of all projects
Insatiably curious and capable of devising and recommending media experiments and tests
Not intimidated by ambiguity or problems without established best practice solutions
Experience leading a full spectrum media solution - partnerships, content, tentpoles, influencer campaigns.
You're a dynamic, creative thinker who can flex both their right-and-left hand sides of their brain, depending on the day and how much coffee you've had
EDUCATION
Bachelor's degree, preferably in Marketing, Communications, Social Sciences, or Business administration