Director of Sales and Marketing

Description

Are you interested in working for the resort that won #1 Resort in Colorado by Travel + Leisure World's Best Awards 2021 and 2022? Join our team at Viceroy Snowmass, managed by East West Hospitality.

Viceroy Snowmass, located in Snowmass Village, CO is looking for a Director of Sales and Marketing to join our team. If you enjoy working as a part of a team and have a motivated and positive attitude, we would love to meet you!

Duties Include:

• Responsible for managing the Sales (on site and satellite), Marketing, Catering and Reservations teams for the property. Reports to the General Manager
• Develop and implant strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
• Develop and manage sales & marketing operating budgets
• Plan with the Public Relations firms and oversee advertising and promotional activities including print, online and direct mail
• Develop and recommend product positioning, packaging and pricing strategy and long-term market share
• Achieve satisfactory profit /loss ratio and market share in relation to present standards and industry and economic trends
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
• Monitors competitor products, sales and marketing activities
• Establishes and maintains relationships with industry influencers and key strategic partners
• Guides preparation of marketing activity reports and presents to leadership team
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events
• Directs sales forecasting activities and sets performance goals accordingly
• Directs staffing, training and performance evaluations to develop and control sales and marketing programs
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas and goals
• Represents Viceroy Snowmass at trade association meetings to promote the resort
• Meets with key clients, assisting the sales team with maintaining relationships and negotiating and closing deals
• Analyzes and controls expenditures of division to confirm to budgetary requirements
• Prepares monthly sales report to show sales volume, potential sales and areas of proposed client base expansion
• Reviews and analyzes sales performances against programs, quotas and plans to determine effectiveness
• Keeps the Sales & Marketing team focused on guest satisfaction and desired financial results
• Ensures that all Sales services are provided according to operating standards
• Creates, maintains and ensures compliance with Sales & Marketing policies, standards and procedures
• Establishes goals and objectives for all areas of responsibility and communicates effectively same to all colleagues
• Directs colleagues to strive for continuous improvement and excellence in all areas of responsibility
• Works with Front Office department to coordinate room inspections for VIP guests
• Understands and communicates to colleagues the operating and maintenance procedures of all departmental equipment
• Supervises and approves the budgeting and ordering of departmental supplies
• Maintains a strong working relationship with Front Office and Food & Beverage to ensure effective communications for operational issues
• Maintains a strong working relationship with all departments to support hotel operations and goals and to expedite the resolution of any problems that may arise through the general operation of the hotel
• Intervenes in any guest / colleague situation as needed to ensure the integrity of the hotel is maintained, guest satisfaction is achieved and colleague well-being is preserved
• Is aware of all VIPs staying at the resort
• Displays strong and up-to-date knowledge of local services
• Implements in-room digital guest directory ensuring that all information is up-to-date and in good condition
• Manages Guest Satisfaction program and complies with policy in relation to reporting, trend analysis and resolution
• Maintains high visibility in public areas if requested
• Provides immediate assistance to guests as requested
• Ensures that all colleagues of the Sales & Marketing department understand and comply with Loss Prevention policies to prevent accidents and control costs
• Empowers colleagues to provide excellent customer service.
• Establishes effective and clear guidelines so colleagues understand expectations and parameters.
• Ensures regular and on-going communication is happening in all areas of responsibility to create awareness of business objectives and communicates expectations, recognizes performance and produces desired business results
• Observes service behaviors of colleagues and provides individual feedback to individuals; continuously strives to improve service performance
• Attends and participates in weekly revenue meetings
• Each colleague is expected to carry out all reasonable requests by management which the colleague is capable of performing

Location: Viceroy Snowmass - Snowmass Village, CO

Start Date: ASAP

Salary: 125k to 135k

Employment Type: Full Time, Year Round

Benefits & Perks:

• Executive Committee Bonus Plan
• Health Insurance - Choose from two plans!
• Dental, Vision, & Accident Insurance
• Life Insurance
• Ski Pass or Equivalent Bonus
• 401(K) Plan with Employer Match
• Paid Time Off & Paid Sick Time
• Career Development Trainings
• Discounts at Eye Pieces & Venture Sports
• Sabbatical Program
• Employee Assistance Program

At East West our Vision is to be the most trusted hospitality services company and employer of choice, built on genuine and enduring relationships. We believe in doing the right thing for each other, our community, our environment, and those we serve. We hope youll consider joining us! Visit our website to learn more about East West at eastwest.com.

Minimum Requirements

• High School Diploma or equivalent required; Degree preferred
• Hospitality Management Degree beneficial
• Minimum of 4 years in similar position at luxury resort required
• Ski Resort experience preferred

East West Hospitality is an equal opportunity employer and participates in E-verify.

Viceroy Hotels & Resorts inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroys vibe-led hospitality is guided by the brand promise "Remember to Live," an affirmation to create lifelong memories for each and every guest. As an industry leader in creativity and innovation, our hotels draw upon the diverse backgrounds and talent of our extraordinary team for optimal success.