Loyalty & Personalization , Senior Manager

Job Description
CVS Health is a Fortune 4 company embarking on a journey of evolving its existing Extra Care program into a world-class personalization and loyalty program. This is a top initiative within the company, and we have a team dedicated to recruiting the best talent in the world to help propel us into this goal. The company has already invested in state-of-the-art technology and scaling our loyalty program, now we are focused on optimizing our customer contact strategy. We are looking for the best and brightest to join our existing team and help us deliver on this initiative.

The Senior Manager, Loyalty & Personalization will be responsible for identifying, developing, and executing customer and category growth opportunities using relevant and personalized marketing strategies. This person will play an integral role in both expanding capabilities within existing programs and identifying new ways for CVS to connect with our customers. You will report to the Director of Loyalty & Personalization, with consistent exposure to Sr. Director and VP levels.

Responsibilities include:
- Identify and develop innovative and out-of-the-box personalization strategies to test across customer cohorts and category strategies, this may include new communication approaches, cadence strategies, offer strategies, methods of offer delivery, new external partnerships.
- Lead the development and management of cross-channel contact strategy, ensure we are delivering relevant communications with every touch point that are supporting key objectives across customer & category strategies, including integration with broader Enterprise marketing strategies
- Partner with resources across the organization to build 1:1 personalization strategies against identified opportunities these strategies will include the use of all vehicles and all channels - e.g., direct mail, email, in-store offers, and digital
- Lead a team in developing hypothesis-driven customer and category growth strategies using data, analytics, industry findings, and cross-functional partnership
- Size and scope personalization program and category opportunities, which should include a business case, a path to growth, an execution plan, and partnership buy-in
- Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement
- Develop a rich understanding of the CVS Health customers needs and motivations as well as the role CVS Health can serve in meeting these needs
- Key partner in the integration of personalization programs and new technology / capabilities. Develop plans to test new functionality and identify opportunities to leverage capabilities to address key meet the unique needs of our customers
- Support the management of ongoing forecasting & reporting of the financial performance related to personalization programs. Understand the key drivers or performance and continually identify plans to mitigate any risk

Pay Range
The typical pay range for this role is:
Minimum: 75,400
Maximum: 162,700

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
REQUIRED QUALIFICATIONS
- 5+ years experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment.

Preferred Qualifications
PREFERRED QUALIFICATIONS
- MBA preferred
- Ability to manage a P&L
- Outstanding strategic thinking and analytical skills.
- Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
- Strong ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact. Flexible and can tolerate ambiguity and still operate effectively
- Proven ability to work across multiple simultaneous projects with high time demands, and deliver impactful and mistake-free work product
- Experience in utilizing personalized marketing vehicles to influence customer behavior -solid understanding of financial and operational functioning of targeted marketing vehicles
- A passion for understanding and meeting the needs of the customer
- Strong leadership skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact. Flexible and can tolerate ambiguity and still operate effectively
- Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization. Demonstrated high level of competency in working cross-functionally
- Demonstrated capability to deliver work and provide positive leadership in fast-paced, multi-project team-oriented environment

Education
Bachelors Degree

Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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