MARKETING DATA AND SYSTEMS DIRECTOR

Marketing Data and Systems Director

Arizona State University

Enterprise Marketing Hub

Campus: Tempe

66203BR

Job Description

Arizona State University’s Enterprise Marketing Hub is seeking a Marketing Data and Systems Director to lead the data strategy for the Enterprise Marketing Hub. In this position, the Marketing Data and Systems Director will provide data and analytics solutions for performance management, creative, brand strategy and data science teams. Under the direct supervision of the Sr Director of Marketing Technologies and Integration, the Marketing Data and Systems Director will work with key stakeholders throughout the university to translate business strategy and vision into a data strategy.

The Marketing Data and Systems Director must be a critical thinker, self starter, relationship builder, technology/data enthusiast and be extremely organized. Must have experience with multiple data platforms, experience defining integrated solutions, and be willing to be hands on. Strong problem solving skills and relationship building skills are a necessity as this position will work closely with the University Technology Office (UTO). 

As a member of the no.1 ranked most innovative university in the United States, the Marketing Data and Systems Director will thrive in a dynamic and creative work environment. Must be confident and capable of juggling multiple priorities while working strategically, collaboratively and inventively. Members of the Enterprise Marketing Hub embrace a hands-on mentality and “do what it takes” culture.    

Salary Range

Depends on experience

Close Date

11-March-2021

Department Statement

The ASU Enterprise Marketing Hub is a "best-in-class" internal marketing agency that offers strategy and services to ASU clients while providing hands-on, educational experiences for our students.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 80,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/relocation-services.

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.

Must be eligible to work in the US. The EMH does not sponsor visas.

IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.

To apply please go to www.asu.edu/asujobs/ see Req Id#66203BR or go directly to: https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=25620&siteid=5494&jobid=4199701#jobDetails=4199701_5494

Qualifications

Minimum Qualifications Bachelor's degree in a field appropriate to the area of assignment AND eight (8) years of related administrative experience, which includes five (5) years of supervisory experience; OR, Twelve (12) years of related administrative experience, which includes five (5) years of supervisory experience; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. Desired Qualifications · Knowledge of performance marketing technologies and how data can amplify their impact (ex: Marketing Cloud, Google Analytics, CDP’s, etc…) · Experience with Salesforce CRM and AWS. · Experience with Alteryx and SQL. · BI and analytics experience is a plus · Experience in a complex Data Warehouse environment. Ability to identify what tables hold what data. · Ability to run queries utilizing those tables. · Data governance experience. · Experience in building dashboard and reports using tools such as Tableau. · Results-oriented and data-driven experince with an innate ability to tell the story behind the numbers. · Ability to think strategically, holistically, and articulate how data can help support meeting organization objectives. · Ability to thrive in a fast-paced environment and experience successfully managing multiple, high-priority projects simultaneously with tight deadlines. · Experience in being organized, self-motivated and adaptable to change.

Responsibilities

Essential Duties · Document and maintain the Marketing Hub’s data architecture. · Design and implement a data roadmap that will enhance actionable data and data insights. · Create, implement and manage an effective marketing data governance strategy. · In collaboration with Marketing Hub and UTO, use data analysis and visual communication skills to help tell stories that are hidden in our constituent data through the development of dashboards and reporting tools. · Build solutions that leverage ASU’s AWS environment for data storage, analysis and visualization. · Manage a team of data professionals and provide professional coaching. · Support Data Scientists to ensure they have the right solutions for their data modeling needs. · Partner with the University Technology Office (UTO) to build a robust data solution that leverages enterprise solutions. · Manage and develop testing programs for new releases of CRM applications to identify changes and/or revisions, which impact operations. · Actively participate in data projects that include data mapping, process creation and maintenance, data governance definition, data integrity plans and testing. · Remain abreast of data and analytics trends, and provides expertise to provide ideas, guidance and recommendations. · Be hands on and work with various data systems such as Peoplesoft and Salesforce. · Build data extensions within Salesforce for Salesforce Marketing Cloud. · Perform other duties as may be assigned. Working Environment · Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse · Required to stand for varying lengths of time and walk moderate distances to perform work · Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds · Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts · May be required to perform tasks in the field within and/or across University campuses. · Clearly communicate to perform essential functions. · Might have to work evenings, holidays and weekends.