Job Description
Job Description
CVS Kidney Care, a new CVS Health company, has been launched as part of the companys portfolio of initiatives to transform health care and make a real difference in the lives of people impacted by chronic kidney disease. At CVS Kidney Care, we put the patient at the heart of everything we do. We are based on a culture of courage that rewards innovative thinking and bold action; we seek people who are ready for an entrepreneurial environment where ownership is empowered at all levels, ambiguity is actively embraced in order to accelerate innovation, and where all colleagues are committed to act as one team in service to our goals.
If you have a customer-first mindset, [a deep understanding of health payors and B2B marketing tactics] and desire the opportunity to have a meaningful impact on the people we serve, CVS Kidney Care might just be the next best step in your career.
The Marketing Manager, under the direction of the Executive Advisor and in collaboration with the CVS Kidney Care Marketing team and internal agency, will be a content machine, supporting the development and execution of B2B payor marketing (e.g. health plans, employers, health systems) for all CVS Kidney Care products and services and other duties, as assigned.
You will bring with you an interest in, and advanced understanding of, health payor audiences and the market factors that impact their commercial and Medicare lines of business. You will help lead the development and continual improvement of a B2B payor client value stories, the corresponding presentation library and customer case studies, talking points and FAQs, formal proposal (RFP) responses, and other collateral as needed to achieve business goals.
As Marketing Manager in the CVS Kidney Care Marketing organization, you should be a strong collaborator and discussion facilitator with the ability to interpret and transpose feedback into powerful, succinct, and modular marketing stories and campaigns. You will also serve as the marketing expert that supports internal presentations made by CVS Kidney Care leaders to C-level and Board executives. On occasion, you may need to facilitate customer research interviews (internal and external) aimed at ensuring our messaging and delivery methods are addressing payors most pressing pain points, needs, desires and expectations as they adapt to new market forces that arise.
The ideal candidate is a master storyteller. Well also be looking for you tell us what "modern marketing" means to you and what innovative methods, software, or delivery formats you believe in.
Ultimately, you should be able to support all deliverables in line with a payor-facing B2B marketing strategy that successfully champions our brand, cultivates new leads, grows sales, and delights our customers.
Required Qualifications
* 5+ years experience in health industry marketing
* B2B storytelling and data storytelling experience
* Bachelor's Degree or commensurate experience in marketing, communications, or related field
* Proven work experience in marketing with a focus in digital content experience and strategy
Preferred Qualifications
* Agency experience
* Experience with Veeva Vault PromoMats
* Design, creative software
* Chronic condition marketing experience
* Proven track record of quick, iterative work that supports an Agile, start-up environment
* Works independently to solve complex problems and recommend innovation solutions
* Ability to distill complex ideas into visual concepts
* Skilled writer with ability to own creation of new content marketing pieces
* Continual focus on audience engagement and lead generation
* Excellent communication and interpersonal skills
* Attention to detail
* Work from home allowed 100% of time (any location in the US)
* Some travel required
Education
Bachelor's degree.
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
CVS Kidney Care, a new CVS Health company, has been launched as part of the companys portfolio of initiatives to transform health care and make a real difference in the lives of people impacted by chronic kidney disease. At CVS Kidney Care, we put the patient at the heart of everything we do. We are based on a culture of courage that rewards innovative thinking and bold action; we seek people who are ready for an entrepreneurial environment where ownership is empowered at all levels, ambiguity is actively embraced in order to accelerate innovation, and where all colleagues are committed to act as one team in service to our goals.
If you have a customer-first mindset, [a deep understanding of health payors and B2B marketing tactics] and desire the opportunity to have a meaningful impact on the people we serve, CVS Kidney Care might just be the next best step in your career.
The Marketing Manager, under the direction of the Executive Advisor and in collaboration with the CVS Kidney Care Marketing team and internal agency, will be a content machine, supporting the development and execution of B2B payor marketing (e.g. health plans, employers, health systems) for all CVS Kidney Care products and services and other duties, as assigned.
You will bring with you an interest in, and advanced understanding of, health payor audiences and the market factors that impact their commercial and Medicare lines of business. You will help lead the development and continual improvement of a B2B payor client value stories, the corresponding presentation library and customer case studies, talking points and FAQs, formal proposal (RFP) responses, and other collateral as needed to achieve business goals.
As Marketing Manager in the CVS Kidney Care Marketing organization, you should be a strong collaborator and discussion facilitator with the ability to interpret and transpose feedback into powerful, succinct, and modular marketing stories and campaigns. You will also serve as the marketing expert that supports internal presentations made by CVS Kidney Care leaders to C-level and Board executives. On occasion, you may need to facilitate customer research interviews (internal and external) aimed at ensuring our messaging and delivery methods are addressing payors most pressing pain points, needs, desires and expectations as they adapt to new market forces that arise.
The ideal candidate is a master storyteller. Well also be looking for you tell us what "modern marketing" means to you and what innovative methods, software, or delivery formats you believe in.
Ultimately, you should be able to support all deliverables in line with a payor-facing B2B marketing strategy that successfully champions our brand, cultivates new leads, grows sales, and delights our customers.
Required Qualifications
* 5+ years experience in health industry marketing
* B2B storytelling and data storytelling experience
* Bachelor's Degree or commensurate experience in marketing, communications, or related field
* Proven work experience in marketing with a focus in digital content experience and strategy
Preferred Qualifications
* Agency experience
* Experience with Veeva Vault PromoMats
* Design, creative software
* Chronic condition marketing experience
* Proven track record of quick, iterative work that supports an Agile, start-up environment
* Works independently to solve complex problems and recommend innovation solutions
* Ability to distill complex ideas into visual concepts
* Skilled writer with ability to own creation of new content marketing pieces
* Continual focus on audience engagement and lead generation
* Excellent communication and interpersonal skills
* Attention to detail
* Work from home allowed 100% of time (any location in the US)
* Some travel required
Education
Bachelor's degree.
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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