Marketing Specialist - CA - On Site

Position Summary
Our client is a fast-growing organization that provides patients with a modern solution for urgent medical treatment and routine healthcare to improve their quality of life.
They are seeking a Marketing Specialist who lives their core values of being caring, knowledgeable, and exceptional with a passion for serving our patients. This leader will exude positivity and demonstrate operational excellence, ownership of their business, and the expertise to act with a sense of urgency. Our team members deliver an impeccable patient experience and treat everyone like family. The Marketing Specialist will be a trusted team member providing care to our patients and a trusted partner to the clinical team, center staff, and the Executive Leadership team.

Responsibilities:

• Campaign Development
  • Develop and execute marketing campaigns across multiple channels (digital, print, social media, etc.).
  • Coordinate with graphic designers, content creators, and other team members to produce promotional materials.
• Content Creation
  • Create engaging and relevant content for websites, blogs, social media, email marketing, and other platforms.
  • Ensure all content aligns with the brand voice and messaging.
• Market Research
  • Conduct market research to identify trends, target audiences, and competitive landscape.
  • Analyze data and provide insights to improve marketing strategies and campaigns.
• SEO and SEM
  • Optimize website content for search engines (SEO).
  • Manage paid search campaigns (SEM) and analyze their performance.
• Social Media Management
  • Develop and manage social media strategies to increase brand awareness and engagement.
  • Monitor social media channels and respond to customer inquiries and comments.
• Email Marketing
  • Design and execute email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
  • Track and analyze email performance metrics.
• Analytics and Reporting
  • Use analytics tools to measure the effectiveness of marketing campaigns.
  • Prepare and present regular reports on campaign performance and ROI.
• Collaboration
  • Work closely with sales, product development, and customer service teams to align marketing efforts with business goals.
  • Support the Marketing Manager in various tasks and projects as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience as a Marketing Specialist or similar role.
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, SEMrush).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creativity and ability to think outside the box.
• Knowledge of current marketing trends and best practices.
• Ability to work independently and as part of a team.