Paid Search Manager

Performance Marketing Manager, Paid Search

The opportunity

We are looking for a talented, data-driven and motivated performance marketer to join our team. You will be responsible for leading the efforts on our search engine marketing (SEM) campaigns and drive meaningful revenue for the company. You are highly systematic, take a user first approach and will have an active voice in developing the creative, collaborating with product, and designing optimization programs to deliver the best results for your campaigns

The right candidate is a self-starter who thrives in a highly entrepreneurial, dynamic and collaborative environment and has a passion for performance marketing.

Your responsibilities and focus area:

• Own and execute our digital search strategy across advertising platforms (Google, Bing, Tier 2)
• Scale the channel to deliver on an ambitious growth plan while maintaining healthy ROI levels
• Implement channel best practices and drive data driven optimization across targeting, bidding strategies, creative/ad copy, platform, publishers, landing page, keywords etc.
• Provide leadership on creative and content experiences that drive conversions
• Work with data and analytics teams on measurement, incrementality and attribution
• Stay current on latest SEM trends and best practices
  

About you:

• You are strategic, have a bias towards action and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
• A process leader, you can work with people and technology to drive efficiency and collaboration
• A systems thinker at heart, you love solving complex problems
• You are data driven, adept at mining data for hidden insights and drive curiosity around the "why" behind the "what"

Qualifications:

• 3+ year experience in managing user acquisition/growth campaigns with at least 2 years as a DR marketer for SEM
• Proven experience running marketing strategy, campaign execution and operations (including experience with bid models, audience segmentation targeting, etc.)
• You understand the value of a compelling story and can drive best practices across keywords, ads and landing pages that drive engagement and conversions
• You are data driven and are hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions. Proficient with tools - advanced excel, Google Analytics, Tableau, etc.
• Executional comfort on ad-tech areas such as link tracking, conversion pixels/tags, measurement and attribution
• You are highly strategic and can own a systemic process to optimize the entire funnel, ranging from creative to product experience

• Experience in financial services industry is a plus

WHY JOIN THE FREEDOM FAMILY?

WHO WE ARE

Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with 2 people in a spare bedroom has now rapidly expanded to a vibrant business that employs over 2000 employees (known internally as The Freedom Family) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, youll understand why our employees have voted us the Best Place to Work for the last several years. Its a place where the Heart + $ philosophy continues to thrive, where we believe that success is only achieved by doing whats right for our customers, our employees, and our communities.

In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

• Fast, continued growth - theres a lot of opportunity for advancement
• Voted a Best Place to Work multiple times by our employees, most recently #1 in Phoenix for the 2nd year in a row!
• Benefits start within 30 days
• 401k with employer match
• 3 weeks paid vacation (increased with tenure)
• 9 paid holidays & 5 sick days
• Paid time off for volunteer work and on your birthday