Salesforce Marketing Cloud Specialist

Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.
We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.

Essential Job Functions include:

Execute email campaigns on schedule based on the marketing calendar, Build new Journeys, update existing journeys, A/B testing and deploy emails in Marketing cloud. Analyze reporting and provide recommendations based on testing. Work with IT, Salesforce CRM team, agencies and external vendors to execute campaigns. Optimize email campaigns for deliverability, mobile rendering (responsive) and best possible open rates. Convert, Code and implement fully executed design files in responsive HTML for operational dependencies. Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses. Tag and code content and links for tracking against a cross-channel environment.

Education and / or Experience: Bachelor's degree in business, computer science, marketing or related discipline Required Experience: (3) years of experience Preferred Education, Experience & Cert/Lic

Preferred Experience: B2C Email marketing. Experience in Financial Services a plus.

Additional Technical Requirements * 2+ years of digital marketing experience * . Experience with marketing automation or related marketing technology platforms such as Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.) Strong written and verbal communication skills * Demonstrated ability to problem-solve and troubleshoot * Salesforce Certification or a strong Trailhead history a big plus * Knowledge of journey-based email delivery strategies * Strong knowledge of direct marketing best practices with regard to deliverability and CAN-SPAM compliance * Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. Good knowledge of Marketing Cloud functionalities including AMP script, SQL, automation studio, landing pages and journey builder * Knowledge and experience with AMP Script, HTML and CSS in support of creating journeys and email templates * Experience optimizing HTML to display across leading browsers and email clients * General writing and proofreading skills * Meticulous attention to detail and strong organizational skills * Proficient in Microsoft Office products * Basic understanding of Data Management Platforms

Company Perks:
* 15 Paid Time Off (PTO) days and 18 after 1st anniversary!
* 8 Paid Holidays
* Casual Workplace
* Employee Engagement Activities

Company Benefits:
* Medical (including Health Savings Account & Flexible Savings Account)
* Dental - RX - Vision - Life, Disability Insurance - 401(k) Plan with company match! - Employee Assistance Plan
* Pet Insurance!

Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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