Blue Cross Blue Shield of Arizona

Phoenix, Arizona, United States

Social Media Specialist (Hybrid)

Posted 5 days ago

Job Description

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

  • Hybrid People Leaders: must reside in AZ, required to be onsite at least once per week

  • Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month

  • Onsite: daily onsite requirement based on the essential functions of the job

  • Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per month.

PURPOSE OF THE JOB

The Social Media Support Specialist is responsible for the brand community management on social and web, brand listening, and social media marketing metrics driving our content and growing our brand awareness and positive brand sentiment. The Social Media Support Specialist builds trust and brand loyalty while safeguarding the?companys?reputation by monitoring the online activities of the?companys?brand and sub-brands. Using a combination of?social?media,?digital tools and?technical skills, the Social Media Support Specialist helps build a consistent reputation across all web-based channels and platforms. They also track and measure results from our proactive messaging across our social channels.

This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

  • 3 years of experience in marketing, communications, social media or a related field

  • 1-2 years of experience in writing, leveraging and managing social media channels

Required Education

  • High School Diploma or GED in general field of study

Required Licenses

  • N/A

Required Certifications

  • N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

  • 2 years healthcare marketing or communications

  • 4 years of social media marketing communications or experience

  • 3 years of social media strategy and planning experience

Preferred Education

  • Bachelor's?degree in Public Relations, Communications, Marketing, or related field

Preferred Licenses

  • N/A

Preferred Certifications

  • N/A

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

  • Execute?online reputation management strategy by engaging with audiences across social media networks

  • Listening, analyzing and managing of?companys?brand and sub-brands on social media and online

  • Manage all online reviews and rating platforms

  • Develop and maintain a positive public company image through public-facing communication?via social media and any other external public pages.??

  • Track, monitor, and report performance of all organic and paid social media marketing efforts

  • Place and track all our boosted posts and campaigns derived from our organic social publishing.

  • Capture and analyze appropriate data/metrics, insights, and best practices, and act on information to reinforce or refocus key messages accordingly.??

  • Assist in some of our social media content strategy to help support not only our goals for social growth and engagement but that better tell our brand story on social media via tools available.

  • Analyze and report on digital marketing performance across?social media and reputation management campaigns.??

  • Engage and communicate with partners and relevant groups/pages on social media?

  • Capacity to monitor social channels during evenings and weekends as part of a shared team monitoring calendar

  • Perform all other duties as assigned.??

  • The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.?

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

  • Proficient knowledge of?social media/online?platforms including but not limited to: Twitter, Facebook, Instagram, YouTube, LinkedIn,?TikTok,?Indeed, Glassdoor,?Reddit, Tumblr, YouTube??

  • Proficient knowledge of social media and digital marketing?principles and strategies.?

  • Working knowledge of social media KPIs, and web traffic metrics

  • Proficient in listening and scheduling management tools such as Hootsuite, Sprout, or similar social media management tools

  • Working knowledge of Microsoft Office Suite

  • Ability to work some nights and weekends as needed

  • Analytical??

  • Attention to Detail & High Standards??

  • Communication Oral & Written??

  • Cultural Alignment?Required Education/Certifications??

  • Independence & Resourcefulness??

  • Innovation & Creativity??

  • Organization & Planning?

  • Strategic Thinking

  • Teamwork?

  • Ability to write clearly and concisely using AP writing style

  • Advanced presentation skills

Required Professional Competencies

  • N/A

Required Leadership Experience and Competencies

  • N/A

PREFERRED COMPETENCIES

Preferred Job Skills

  • Intermediate knowledge of health insurance or health insurance market

  • Canva, Adobe, or similar graphic design platform

  • Knowledge of OneDrive?or similar cloud-based platform

  • Vimeo, Promo, Animoto, or similar video making and editing software?

  • Knowledge of BCBSAZ health insurance benefits plans and administration and selling practices

  • Advanced Microsoft Office skills - Word, Excel, and PowerPoint

  • Google Search Console & Bing/Baidu Webmaster Tool

  • Google Analytics and Google Algorithm * CMS Platforms (WordPress)??

Preferred Professional Competencies

  • Has a strong business acumen

  • Knows and applies latest communication and marketing strategies and tactics

Preferred Leadership Experience and Competencies

  • N/A

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply.

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