Job Description
Job Description
The Individual & Family Consumer Plans Member Experience marketing team is responsible for delivering a leading edge, creative and engaging member experience for Aetnas growing, fast-paced Individual & Family Plans (Affordable Care Act) business unit.
This team supports direct-to-consumer member marketing campaigns and communications planning, implementation and impact reporting. The ideal candidate is an experienced digital and DTC marketer with some analytical experience coupled with a passion and desire to deliver a world-class consumer experience, in a Fortune 5 environment.
Enabling access to quality health care for people that need it most and help them live healthier lives- this is more than just a marketing job!
Specific duties include:
* Support development and execution of simple, engaging, creative and on-brand member marketing communication and retention initiatives in partnership with our external agency
* Develop member communications via omnichannel approach including direct mail, email, SMS, website, digital and social executions
* Partner with the business unit to develop simple, compelling transactional member communications.
* Apply competitive, environmental and industry insights to planning and approaches.
* Quantify marketing impact of member communications and partner with analytics team to measure, analyze and report marketing campaign outcomes including using tracking codes, unique toll-free numbers (TFN), vanity URL, bit.ly, Spanish translations and QR codes
* Support the development of team presentations such as member services training and reporting.
* Develop and manage high-level campaign calendar for the team, including drop dates, quantities, etc. in partnership with our external agency.
* Strategic marketing brief development leveraging consumer insights and data addressing key needs of the member
* Cultivates and develops key relationships with internal stakeholders to accomplish goals
Pay Range
The typical pay range for this role is:
Minimum: 60,300
Maximum: 126,600
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Required Qualifications
- 5+ years of experience in direct-to-consumer marketing with a focus on digital and experience in one or more sub-disciplines (email marketing, direct marketing, digital marketing, marketing/member communications)
COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Preferred Qualifications
-Requires an organized self-starter with a passion for performance marketing, member experience and an ability to dig into data to capture insights and report on impact.
- Retention marketing experience in a mid to large sized organization a plus
- Experience working with mid to large sized agencies a plus
- Healthcare marketing experience preferred
- Fully bilingual English/ Spanish a plus but not required
-Healthcare marketing experience
Education
Bachelors degree or equivalent (HS Diploma + 4 years of relevant experience) required.
Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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