Supervisor, Audience Strategy

Company Description:

McDonalds is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonalds remains one of the worlds leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonalds, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description:

Marketing professional responsible for supporting the development and successful implementation of audience-specific tactics nationally and locally.

Primary Accountabilities:

• Support the translation of business strategies into actionable audience strategies and playbooks / toolkits for both national and local teams to implement strategies
• Consume analytics from the SIP team of audience behaviors, trends, and competitive landscapes to inform strategy development.
• Request / conduct targeted studies as required
• Assist in preparing materials and reports for multicultural committee reviews and meetings.
• Support training efforts for national and local teams.
• Provide ongoing review and consultation to implementation teams to ensure audience strategies are effectively implemented in creative, core messaging, tailored messaging, all channels.
• Track and report on audience strategy performance, identifying key insights for optimization.

Benefits eligible: Yes
Bonus eligible: Yes
The expected salary range for this role is $87,050-$108,810
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications:

• BA / BS in Marketing, Business Administration or related field.
• 3-5 years of experience in marketing or business consulting
• Strong understanding of audience segmentation and market analysis.
• Ability to translate data and insights into strategic recommendations.
• Strong interpersonal skills for working with cross-functional teams and local markets.
• Attention to detail and experience with data reporting.

Additional Information:

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.