Job Description
Job Description
The VP, PBM and Specialty Marketing Operations will be a collaborative leader who understands the interconnectivity of marketing strategy, execution and measurement to achieve results. This position will report directly to the CVS Caremark and CVS Specialty, Chief Marketing Officer and leads a team of approximately 20 professionals.
Responsible for 4 broad areas of responsibility:
* Marketing Strategy Planning and Performance
* Digital Channel Management, Production and
Distribution
* Delivery Management & Process Optimization
* Brand Compliance & Data Validation
You will be an execution oriented leader and a "disruptive" thinker, who challenges others to innovate and rethink operational excellence across all marketing functions. In this role you will be a true Change Agent / Leader with a demonstrated ability to drive change within a large organization and have the ability to establish a vision, capture buy-in and support for that vision, and unite a team to drive towards that vision.
Strategic execution is also key, the ability to set and manage a long, medium, and short-term strategic plan and to build a clear execution plan against the defined strategy. This leader should have experience adjusting execution plans and mitigating risks within a high-pressure environment.
Major Responsibilities:
* Implements tools and processes to oversee and track performance of marketing efforts
* Leads and drives best practices related to the efficient and flawless production and delivery of digital marketing programs
* Collaborates with stakeholders to understand market priorities, product innovations, and new business opportunities
* Reviews external-facing assets and key internal strategic sales communications to ensure brand standards and manage risk
* Leads a team of marketing professionals that manage a portfolio of work across multiple functional areas.
Remote location - Work from home
Required Qualifications
* 20+ years experience in B2B and B2C marketing
* 15+ years experience in a leadership or managerial role
* Experience in operational capabilities, proven in marketing environments
* Excellent communications skills at all organizational levels
* Experience in leading and influencing a large, multi-disciplinary team in multiple locations
* Strong analytical skills
* Domestic travel: up to 15%
Preferred Qualifications
MBA strongly preferred
Education
Bachelor's degree required
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
The VP, PBM and Specialty Marketing Operations will be a collaborative leader who understands the interconnectivity of marketing strategy, execution and measurement to achieve results. This position will report directly to the CVS Caremark and CVS Specialty, Chief Marketing Officer and leads a team of approximately 20 professionals.
Responsible for 4 broad areas of responsibility:
* Marketing Strategy Planning and Performance
* Digital Channel Management, Production and
Distribution
* Delivery Management & Process Optimization
* Brand Compliance & Data Validation
You will be an execution oriented leader and a "disruptive" thinker, who challenges others to innovate and rethink operational excellence across all marketing functions. In this role you will be a true Change Agent / Leader with a demonstrated ability to drive change within a large organization and have the ability to establish a vision, capture buy-in and support for that vision, and unite a team to drive towards that vision.
Strategic execution is also key, the ability to set and manage a long, medium, and short-term strategic plan and to build a clear execution plan against the defined strategy. This leader should have experience adjusting execution plans and mitigating risks within a high-pressure environment.
Major Responsibilities:
* Implements tools and processes to oversee and track performance of marketing efforts
* Leads and drives best practices related to the efficient and flawless production and delivery of digital marketing programs
* Collaborates with stakeholders to understand market priorities, product innovations, and new business opportunities
* Reviews external-facing assets and key internal strategic sales communications to ensure brand standards and manage risk
* Leads a team of marketing professionals that manage a portfolio of work across multiple functional areas.
Remote location - Work from home
Required Qualifications
* 20+ years experience in B2B and B2C marketing
* 15+ years experience in a leadership or managerial role
* Experience in operational capabilities, proven in marketing environments
* Excellent communications skills at all organizational levels
* Experience in leading and influencing a large, multi-disciplinary team in multiple locations
* Strong analytical skills
* Domestic travel: up to 15%
Preferred Qualifications
MBA strongly preferred
Education
Bachelor's degree required
Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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