Welcome Programs Marketing & Communications Coordinator

Primary Responsibilities /Accountabilities/ Essential Functions:

• Develop and coordinate marketing and communication efforts (e.g. video, written copy, social media, promotional items, and digital assets) pertaining to new student orientation and transition programs.
• Review and edit a variety of media and marketing content with a high level of attention to detail.
• Provide artistic direction and design for a variety of marketing efforts to reach goal demographic.
• Maintain brand standards and ensure consistency across campaigns.
• Maintain and expand knowledge of marketing practices, processes, and relevant trends.
• Track and maintain lists for relevant communications and programs.
• Collect and analyze data through a variety of means (e.g., surveys, focus groups) to provide feedback for management in assessing the effectiveness of student leadership activities.
• Assist in day-of coordination of Welcome Week, Spring Welcome Week, Lopes Out, Fostering Futures, Family Weekend, Lope Family Programs, and other programs as necessary.
• Other duties as assigned.

Equipment Used and Responsibility

• MS Office Suite software (Excel, Word, PowerPoint, Outlook, etc.)
• Social media and design platforms (Instagram, Hootsuite, Canva, Squarespace, etc.)

Supervisory Responsibilities

Assist with the management of student workers and provide direction for program responsibilities and tasks.

Experience/ Education

• Bachelors degree required from a regionally accredited institution, preferably in marketing or communications.
• 1-year experience in marketing-related role.
• Must have valid drivers license.
• Flexibility to work varying schedules including evenings, holidays, and weekends when necessary.

• Must be able to pass pre-employment background investigation.

Physical Requirements:

• Sitting: 5-7 hours a day
• Standing: 1-3 hours a day
• Walking: 1-2 hours a day
• Lifting: Rarely
• Carrying: Occasionally
• Pushing: Occasionally
• Bending: Occasionally
• Squatting: Rarely

• Kneeling: Rarely
• Climbing: Occasionally
• Reaching: Occasionally
• Grasping: Frequently
• Fine Eye to Hand Coordination: Continuously
• Driving: Occasionally
• Work Environment: Office building on site. Work is performed primarily inside, subject to variations in temperature, equipment noise and dust.