Marketlink

Westport, CT

Analyst, Analytics - Statistical Modeling

Posted over 1 month ago

Job Description

Company Description

Digitas (m)PHASIZE is a marketing analytics consulting company providing custom, leading edge solutions for the worlds most exciting brands and companies. (m)PHASIZE is a recognized leader in the field of marketing analytics and ROI optimization. We leverage data-driven decision science to deliver actionable insights to improve marketing performance. Our clients range from Fortune 100 to dynamic start-ups, spanning a variety of industries (from retail to media and technology among others).

(m)PHASIZE is part of one of the worlds largest advertising networks and is uniquely positioned to provide full-range marketing analytics services to its clients. (m)PHASIZE is a people-first rapidly growing company that retains its unique start-up culture and a sense of close-knit community.

Job Description

Analyst, Analytics - Statistical Modeling

Digitas (m)PHASIZE is a marketing analytics consulting company providing custom, leading edge solutions for the worlds most exciting brands and companies. (m)PHASIZE is a recognized leader in the field of marketing analytics and ROI optimization. We leverage data-driven decision science to deliver actionable insights to improve marketing performance. Our clients range from Fortune 100 to dynamic start-ups, spanning a variety of industries (from retail to media and technology among others).

(m)PHASIZE is part of one of the worlds largest advertising networks and is uniquely positioned to provide full-range marketing analytics services to its clients. (m)PHASIZE is a people-first rapidly growing company that retains its unique start-up culture and a sense of close-knit community.

(m)PHASIZE is looking for future dynamic thought leaders in the field of marketing analytics and predictive modeling. Our analysts work closely with Managers, Directors and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation.

    Position Accountabilities

    • Implement statistical modeling and analytic process in all stages of client projects while ensuring scientific and business integrity.
    • Deliver statistical and managerial interpretation of the results to client team
    • Standardize and automate analytic process to gain efficiency.
    • Execute empirical tests of newly developed concepts in the early stage of products
    • Keep abreast with new development of analytic methods in academia and industry research
    • Suggest and create new product ideas in marketing analytics

    Qualifications

    Requirements

    • Proficiency in statistical models (multivariate, linear & nonlinear, Bayesian, or time-series models; optimization techniques, and quantitative marketing research (Marketing Mix, Discrete Choice, or Forecasting), - with the ability to use these models to solve problems.
    • Ability to debug code
    • Experience with R or Python.
    • Hands-on experience with Nielsen / IRI data, and marketing/media data a plus
    • Proficient in Microsoft Excel

    Core Competencies & Skills

    • Strong analytic thinker and problem solver
    • Sound technical marketing research skills
    • Strong business understanding
    • Accountable for accomplishing own work
    • Ability to prioritize and manage multiple projects efficiently
    • Strong oral, written communication and presentation skills
    • Intellectually Curious
    • Debugging

    Experience & Education Requirements:

    • Recent graduate or 1 years of marketing analytics experience with proven track record in statistical modeling and computational programming skill using statistical packages, with an emphasis on machine learning
    • Experience with business and marketing/advertising data.
    • Graduate level coursework or degree in statistics, mathematics, or econometrics.
    • Bachelors degree required, Masters degree a plus

    Additional Information

    Digitas (m)PHASIZE is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines.

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