Business Development - Clinical Liaison - Vivage

Clinical Liaison

• Do you naturally have high energy and connect well with people?

• Are you naturally analytical and like to solve problems?

• Is managing multiple things at once easy for you?

• Are you an individual that takes responsibility and follows through on details?

At Vivage, were recognized as a national leader driving high quality service for our residents, their

families and our employees. "Vivage" means "celebrating aging" inspiring our focus to create innovative

and customer-driven models filled with personalized and meaningful living experiences. We are a senior

healthcare company servicing 30 facilities in the Colorado area.

We are a solution driven company which provides right care.. right place..right time. Our Mission,

Vision and Pillars of Commitment have come from our collective personal awareness and professional

dedication to the importance of each person we serve, each employee we work with, and each business

partner we have. At Vivage, we bridge todays healthcare opportunities with innovative strategies and

solutions.

Engaging Culture ~ Competitive Pay ~ Growth Opportunities ~ Great Benefits ~ Family Environment

OVERVIEW OF THE ROLE:

The Clinical Liaison is responsible for the general technical oversight, coordination and implementation of skilled census development, pre-admission assessments, outside sales, public relations, customer service activities and related activities for the VIVAGE communities. The general purpose is to obtain high quality referrals, conduct pre-admission assessments and create public awareness and favorable impressions about the VIVAGE communities.

KEY RESPONSIBILITIES:

Sales and Marketing: 60% time

• Completes and/or coordinates pre-admission assessment, using appropriate forms and procedures

• Provides onsite liaison role to assigned hospitals and medical centers to develop key referral relationships, conducts patient clinical assessments, coordinate referral and transition of patient to facility and assure appropriate clinical and financial information is gathered

• Conducts on-going marketing and public relations contacts

• Conducts on-going external sales calls to new and existing referral sources with purpose of relationship development, identification of cross-referral opportunities and growth of census and quality mix

• Identifies and develops key referral contacts including targeted case managers for marketing activities and education regarding VIVAGE homes; maintains a database of information and schedules regular contact with those individuals

• Responsible for assisting in the development of skilled niche opportunities by diagnosis, contract provider or other means, assisting in annual strategic marketing plans, semi-annual competitor analysis, and other strategic reports as assigned

• Assists in implementation and ongoing maintenance of corporate programs and procedures, and provide quality improvement recommendations regarding skilled census development or customer service

• Provides ongoing assessment of facility environment as it relates to marketing and presentation

• Keeps facilities appraised of community and competitor changes that will affect the operation of the facility

• Assists facilities in developing marketing brochures, website information, advertising, press releases, community outreach, and public relations efforts

• Conducts ongoing marketing and public relations contacts as requested

• Participates in identifying and coordinating efforts to secure census-related contracts with referral sources

• Plan, organize and effectively present ideas and concepts to the community groups/agencies

• Assists with corporate public relations events

Team and Professionalism: 20% time

• Participates in committees relevant to culture change or innovative market niche development

• Has and maintains a well-groomed, professional appearance

• Maintains a positive, team-oriented spirit and maintains an attitude that motivates and challenges individuals to perform at their best

• Works closely with facility physicians and vendors to assure adequate, timely and quality provision of services to facilities and reports identified problems for follow-up as appropriate

• Develops and maintains a strong working relationship with the Management Company and facility personnel

• Communicates with families, residents and community leaders to create a positive image of the VIVAGE communities

• Participates in facility marketing team meetings to assure facilities receive guidance and support in identifying and implementing strategic marketing plan objectives

• Perform all other duties, as assigned
  
  

Reporting: 20% time

• Completes monthly report of referrals and assessments and provides daily and weekly updates

• Provides ongoing monitoring of customer service within assigned facilities, assists with training and follow-up to specific internal or external customer issues

• Assists in recommending census and marketing expense goal-setting for annual budgets

• Responsible for assisting in the development of internal customer service programs, training, and tracking satisfaction data

• Conducts RUGS assessment and/or cost analysis of patient during assessment and provides information on required costs and /or services as part of assessment

• Reviews Admissions/Pinnacle reports for weekly census outcomes per facility including budget variance, census mix, data on inquiries, assessments, outcomes of all referrals

SKILLS AND KNOWLEDGE:

• Google and Microsoft operating system platforms

• Nursing and medical practices and procedures; laws, regulations and guidelines that pertain to nursing care facilities

EDUCATION AND EXPERIENCE:

• Bachelors Degree from an accredited college/university, or equivalent (preferred)

• Minimum of 3 years in marketing/public relations in a healthcare setting (may be recognized in lieu of a Bachelors Degree); clinical background- LPN, RN, MSW and/or PT (preferred)

• As a minimum, an LPN or RN Colorado license (must be in good standing)

Vivage is an Equal Opportunity Employer