Community Relations Specialist (comm & Mkt)

Definition

Under general supervision of the Communications & Marketing Manager, this position plans, organizes, directs and evaluates the public relations, communications and media relations programs both internal and external, for the Salt River Pima-Maricopa Indian Community (SRPMIC). This position coordinates media projects and strategies with Community Relations Leadership and assists with supervising, planning, and assigning activities to achieve program goals and objectives. Implements content development for Social Media platforms and distributes relevant information to Community members and the general public. Maintains interactive applications for new digital technologies and visual design. Writes marketing and scripts for digital and traditional media and analytics for tracking and reporting. This job class is treated as FLSA Exempt.

Distinguishing Features : The Community Relations Specialist (Comm & Mkt) is distinguished from the Community Relations Specialist (Multimedia) by emphasis on developing a comprehensive communication plan for internal communications, to community members and government employees, and external communications via overseeing the public relations program and acting as the Community's main media spokesperson.

Essential Functions : Essential functions may vary among positions and may include the following tasks and other characteristics. This list of tasks is ILLUSTRATIVE ONLY and is not intended to be comprehensive list of tasks performed by all positions in this classification.

Examples of Tasks

1. Public Relations/Communication: Plans, organizes, directs and evaluates public relations and communication functions.

• Develops, coordinates, and communicate messaging to convey and engage the public
• Assist in developing public relations campaigns through strategic planning
• Assist in utilizing communication outlets and manages internal and external communication for SRPMIC
• Support and evaluate results of communication campaigns with key staff
• Assist in the branding, marketing and advertising of campaigns to meet objectives
• Develops story lines, and speeches for Community leaders and designees

• Coordinates media relations projects to publicize the SRPMIC
• Serves as the SRPMIC Tribal Government spokesperson for media related projects, including but not limited to interviews, press conferences, and tapings, may coordinate designee on key topics
• Write, edits and coordinates internal and external press releases, media advisories, content for social media, and collateral materials
• Develops media campaigns through strategic planning to promote activities consulting with tribal leaders, departments and program representatives
• Maintains an archive of news clips on SRPMIC

2. Social Media:

• Provides administrative oversight, research, verification, reporting/interviewing, content writing for social media profile/website.
• Collects data through analytics and statistics on social media platforms for reporting.
• Develop, manage and oversee social media content, digital photography, graphics and texts.
• Plans, schedules, monitors and maintains the social media platforms.

• Monitor trends in social media best practices, tools, applications, creative management and technologies.
• Use of social media marketing tools.
• Builds audiences through social media for business use and communication strategies.
• Promote community engagement and brand awareness.
• Review and approve content daily.
• Research opportunities for new social marketing platforms.
• Develop and deliver social media optimization (SMO).
• Writes high quality content including captions, creative messaging, interactive messaging and short stories following social media standards.
• Researches content for accuracy and relevance.
• Develop photo story boards and galleries.
• Develop and design graphics for message postings.
• Edits and formats graphic modifications and response to postings when launched.
• Develop message content through digital video equipment and software.
• Write script, produce and edit video content messaging.
• Use of a drone and recording device with a gimbal for digital video and digital photography.
• Deliver real-time messaging and provides updates on social media on notices and announcements including emergency notifications, incidents, traffic, road closure, construction, Community events and activities.

3. Miscellaneous:

• Performs other job-related tasks as assigned by the Communications & Marketing Manager and/or Community Relations Director

Knowledge, Skills, Abilities and Other Characteristics:

• Knowledge of the history, culture, customs, and traditions of the SRPMIC

• Knowledge of the principles and practices of organizational public information
• Knowledge of effective public relations including working with the news media
• Knowledge of audio-visual, sound systems and other related equipment

• Knowledge of design, photography, videography, creativity, and positioning
• Knowledge and proficient in social media platforms (Facebook, YouTube, Twitter, Instagram, Vimeo, etc.) and the deployment of the applications
• Knowledge of Photoshop, Final Cut Pro, Premiere Pro or other media editing software
• Knowledge of Microsoft Suite software programs
• Knowledge of PC or Mac OS proficiency required.
• Knowledge of the English language and rules of grammar
• Knowledge of various writing styles such as Associated Press, APA, etc.
• Knowledge of website advertising sales best practices
• Knowledge of content marketing/online marketing strategies, trends, tools, and channels
• Knowledge of interactive media, tools and technologies

• Skill in public speaking
• Skill with organizational planning and management judgment
• Skill with proactive media pitching and placement
• Skill writing content for short stories, scripts, photo captions, headings, news stories, feature stories, scripts and other public relations information and materials
• Skill in project management, organization and strategic planning
• Skill managing social media platforms, leveraging analytics tools and writing/editing content.

• Ability to improvise and make sound on-the-spot decisions
• Ability to negotiate, organize, delegate and work under pressure
• Ability to prepare reports regarding the public relations program and expenditures to ensure cost effective programming
• Ability to work multiple task on various projects and meet stringent deadlines
• Ability to cover and write spot news stories that develop daily.
• Ability to write, proofread, rephrase content deliverables.
• Ability to develop and maintain positive working relationships with all levels of the Tribal government, Community and outside entities.
• Ability to write accurate news copy under pressure and consistently meet deadline requirements.
• Ability to work independently and remain self-motivated.
• Ability to work with digital file formats including .tiff, .gif, .jpeg, .eps, pdf, mp4 and mov.
• Ability to maintain confidentiality and work with highly sensitive data.

Minimum Qualifications

• Education: A Bachelor's Degree in Communications, Public Relations, Media Relations, Advertising, Marketing, or a closely related field.
  
• Experience: Minimum of three (3) years' experience in Media Relations, Public Relations or Marketing and Communications focused field. Media relations experience working for a Native American community, community organization, or other entity focused on Native American issues preferred.
  
• Equivalency: Any equivalent combination of education and experience that will allow the applicant to satisfactorily perform the duties of the job may be considered.
  
• Underfill Eligibility: An enrolled Community Member whom closely qualifies for the minimum qualifications for a position will be considered for employment under SRPMIC Policy 2-19, Underfill
  

Special Requirements

• Must possess and maintain a valid Arizona Driver's License
• May be required to work evenings, weekends and holidays
• May be required to stand or walk for extended periods, be exposed to severe weather conditions, including heat and cold, as well as lift and carry special (heavy) equipment or other objects up to 50 lbs.

Prior to hire as an employee, applicants will be subject to drug and alcohol testing. Will be required to pass a pre-employment background/fingerprint check.

"SRPMIC is an Equal Opportunity/Affirmative Action Employer" Preference will be given to a qualified : Community Member Veteran, Community Member, Spouse of Community Member, qualified Native American, and then other qualified candidate.

In order to obtain preference, the following is required: 1) Qualified Community Member Veteran (DD-214) will be required at the time of application submission 2) Qualified Community Member (must provide Tribal I.D at time of application submission),3) Spouse of a Community Member (Marriage License/certificate and spouse Tribal ID or CIB is required at time of application submission), and 4) Native American (Tribal ID or CIB required at time of application submission).

Documents may be submitted by one of the following methods:

1) attach to application

2) fax (480) 362-5860

3) mail or hand deliver to Human Resources.

Documentation must be received by position closing date.

The IHS/BIA Form-4432 is not accepted .

Your Tribal ID/CIB must be submitted to HR-Recruitment-Two Waters.

Benefits:

The SRPMIC offers a comprehensive benefit package including medical, dental, vision, life, disability insurance, and a 401(k) retirement plan. In addition employees enjoy vacation and sick leave and 13 paid holidays.