CVS Health

Babson Park, Massachusetts, United States

Creative Strategy Manager

Posted over 1 month ago

Job Description

Job Description
The Creative Strategy Manager will be accountable for driving both product and creative strategy across creative execution, specifically supporting the Aetna Commercial marketing team.

The strategy manager will partner with commercial marketers to develop value propositions, product messaging and ensure that Aetna modernization efforts are driven across all commercial marketing assets. This role is responsible for ensuring that strategic product positioning is upheld across all creative assets and deployed consistently across all channels driving the strength and quality of 360 strategic messaging for that product, program or service. Key partners include Marketing, Marketing Operations, Enterprise Brand, and key commercial leaders across the Health Care Business Unit.

JOB RESPONSIBILITIES:
* Creative Strategy lead contact for the Commercial Marketing Team - who will partner, develop, and lead the creative execution across commercial marketing initiatives, photoshoots, tradeshow assets, offline materials, internal email production as well as manage the budgets that fuel this work.
* Lead contact for both internal and external agency teams for commercial creative execution.
* Responsible for governance of commercial brand RTBs across all value position development.
* Key partner across creative briefs to ensure alignment with brand strategy and product strategy.
* Provide ongoing collaboration, creative input, and design projects with internal and external creative agency partnerships.
* Ensures ideas and concepts align with marketing objectives and strategy and are completed in accordance with timelines.
* Ensures key leadership stakeholders are aligned with creative execution.
* Assists in the development of creative campaigns, brand content, and brand promotions to be executed across digital, social & traditional media.
* Lead onboarding of external agencies to ensure consistent brand implementation across all channels.
* Responsible for leading external agency status check ins and serves as the liaison with agency relations and marketing operations finance teams to ensure external agency capacity is in check and on budget.

Pay Range
The typical pay range for this role is:
Minimum: 60,300
Maximum: 126,600

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
* 5+ years of marketing experience in Brand Marketing.

COVID Requirements

COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
* Excellent organization, communication, and project management skills.
* Strong strategic, analytic, financial, and consumer research skills.
* Creative problem solver who can be collaborative with a diverse cross-functional team.
* Strategic thinker who can articulate the brand vision, as well as anticipate and identify consumer needs.
* Copywriting experience a plus

Education
Bachelors degree or equivalent experience

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
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