Best Western International, Inc.
Phoenix, Arizona, United States
Manager, Corporate Communications and Public Relations - AZ Hybrid
Job Description
Join BWH Hotels - Where Passion Meets Purpose
At BWH Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.
Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!
Job Purpose
The Manager of Corporate Communications and Public Relations will be instrumental in crafting and executing public relations strategies that elevate storytelling for the BWH Hotels portfolio of 18 diverse brands, spanning over 4,300 hotels globally. This external-facing role sits on the Corporate Communications team, part of the global Marketing, Communications and Partnerships organization.
This individual will be a skilled and creative storyteller with strong attention to detail and a passion for developing compelling corporate brand narratives. The ideal candidate will possess exceptional writing abilities, a deep understanding of the ever-changing media landscape, and the ability to collaborate effectively with departments across the company, including senior leadership.
Essential Job Responsibilities:
Public Relations Strategy and Support
- Plays a key role in developing and executing the BWH Hotels overarching global PR strategy, ensuring consistent brand messaging and recognition across international regions.
- Serves as a key point of contact with the PR agency, working closely with them and ensuring alignment with company priorities.
- Collaborates with international PR teams worldwide to ensure unified messaging and seamless execution of global campaigns across diverse markets.
- Works with the Director of Public Relations and Corporate Communications on creating and implementing the BWH Hotels local PR initiatives and corporate reputation plan. This includes building and maintaining relationships with key media outlets and partners in the Phoenix area.
- Monitors the media inbox and is responsible for escalating and/or responding to media inquiries.
- Partners with internal stakeholders to complete and submit industry trade surveys.
Content Creation
- Leads the strategy, editorial calendar, content creation, and day-to-day management of the BWH Hotels and Best Western Hotels & Resorts LinkedIn pages to enhance engagement and brand presence.
- Supports executive LinkedIn strategy, including the development and execution of an annual cadence of content.
- Writes and edits a variety of communications materials including press releases, press kits, media pitches, corporate messaging, media briefs, and more.
- Advises best practices on storing and publishing corporate press kit and multimedia materials.
Executive Communications and Support
- Supports members of the executive team with thought leadership opportunities including award nominations, interview opportunities, speaking engagements, and more.
- Partners with PR agency to coordinate and execute media interviews for the executive team at tradeshows. This includes schedule coordination, preparation of media briefs, and on-site support.
Experience:
- 5-10 years of experience in Public Relations and Communications.
- Agency or in-house experience working with a national/global brand with a robust loyalty program is preferred.
- Exceptional writing, editing and strategic communication skills, with experience crafting compelling narratives across platforms.
- Proven success in securing media coverage across top-tier consumer and trade publications and a strong understanding of the evolving media landscape and/or equivalent experience managing a PR agency to ensure similar results.
- Experience handling complex, confidential projects with professionalism.
Education:
- Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Other Requirements:
- You must reside in AZ and be able to work out of our headquarters office three days per week. Our HQ is located at 6201 North 24th Parkway, Phoenix, AZ 85016.
- This position does not provide relocation assistance.
#LI-TF1
This position is not eligible for immigration sponsorship.
Benefits Summary for Full-Time Employees
Medical/Dental/Vision available day one
Vacation/Sick- accruals start day one
Paid company holidays and personal holidays to celebrate whats important to you
401K - company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) - company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement
Equal Employment Opportunity
BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Companys equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.