Job Description
The Regional Marketing Manager - Dallas plays an important role in Marketing as well as the local community. This position leverages their project management skills and marketing experience to ensure projects are completed on time and to help adhere to quality standards and expectations. In addition to local marketing support, the Regional Marketing Manager will assist the Dallas leadership/bankers with all community related events, sponsorships and promotions as well as support the local community partners. A moderate degree of planning and proactive thinking are keys to the success of this position as is the ability to work within a project management platform. They should have a strong understanding of marketing principles and the local community as well as possess interpersonal qualities and capabilities, such as collaboration, communication, and teamwork.
This position will report to the SVP, Director of Corporate Marketing (located in Oklahoma City), however this position will office in the Dallas location and work closely with local market leadership.
Additional Job Objectives:
- Project Coordination and Strategic Support
- Collaborate with the Marketing team to support all local marketing campaigns, promotions, social media and to ensure all local marketing is within brand standards.
- Serve as the primary point of contact for inbound marketing opportunities in the market, including community service projects, financial donations and CRA activities.
- Management of sponsorship relationships and activation/management of related assets, benefits and events, including being onsite when applicable as well as providing video/photos for marketing & social media. This includes identifying new local sponsorship opportunities as well.
- Validate accuracy and placement of all marketing/merchandising within local banking center
- Manage the local community project calendar(s)
- Be the local Subject Matter Expert (SME) for the areas of responsibility, providing valuable insights and feedback while managing projects in order to achieve objectives
- Work with the local Leadership and the Marketing team to provide strategic marketing support for the local market
- Data and Competitor Reporting
- Provide relevant and timely competitive information by keeping abreast of local market changes and the marketing mix used by competitors
- Create, analyze and summarize marketing reporting for quarterly presentation to leadership
- Manage on-site event marketing support and outreach initiatives as needed, including planning and hosting events such as Client Appreciate Events and Prospecting/Networking Events.
- Execute promotions supporting bank campaigns and marketing initiatives as necessary
- Manage inventory and coordinate company store-related items (i.e. SWAG/Gifting) for local employees.
- Additional responsibilities as determined
- Some travel required (3-4 times/yr to train with Marketing team in Oklahoma City)
Required Skill Sets:
- Bachelor’s degree in Marketing, Communications or a related field is required
- Preferred 5+ years of previous experience in a marketing and/or community support role
- Proactive and highly strategic thinker
- Strong interpersonal, problem solving and time management skills
- Highly organized and able to manage multiple and shifting priorities and projects in a fast-paced high-pressure environment
- Accuracy and acute attention to detail is critical, including proofreading and content review
- A strong work ethic, self-motivation, confidence and the ability to work as a team player
- Ability to work effectively with employees and managers within the Dallas market, the Marketing Department, and other departments/business lines throughout the company and interact well with clients
- Excellent written and verbal communications skills are required
- Proficiency in Microsoft Office suite – Word, Outlook, PowerPoint, with excellent Excel skills