Sr. Associate, Paid Search

Zimmerman Advertising LLC is seeking a Sr. Associate, Paid Search for its Fort Lauderdale, FL office.

Job Duties: Day-to-day management of a client's paid search marketing initiatives, managing the junior members of the team, and focusing increasingly on strategy development for your dedicated account(s); Lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement; Develop positive relationships with search community, vendors and Directors for optimal service levels and results; Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis; Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines; Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, SEMrush, Search Engine Land, AdCenter, AdGooroo, Skai, etc.); Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice; Actively contribute to corporate initiatives, automation projects, process changes and roll-outs; Build, or assist in crafting, POVs, standard methodologies, and key process documentation; Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns; Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice. 

Requirements: Bachelor's degree in Advertising, Marketing, Business, or related. Must have 1.5 years of experience in each of the following: Paid Search and Digital Media Marketing; Bid Management tools including SA360 and Skai; Pay-Per-Click (PPC) optimization techniques including ROI, CPA, CPL and Impression Share; Analytical Tools including Google Analytics, Web trends, and Omniture, Search Engine Desktop Tools including Google AdWords Editor, Bing Ads Editor, and SEM Rush; Social media management and social listening tools; MS Word, Excel, PowerPoint, and Keynote.

To apply send resume to 6600 N. Andrews Ave., Fort Lauderdale, FL 33309 or valeriabeltran@zadv.com and reference job 08141.0048