CVS Health

Babson Park, Massachusetts, United States

Strategic Marketing Analyst, Loyalty Acquisition

Posted over 1 month ago

Job Description

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.


At CVS Health, our retail front store business is a critical part of our strategy - its where and how consumers can take care of their everyday well-being with products that help with physical, mental, social/emotional well-being. We are looking for innovative customer-centric marketing leaders with a background in product marketing and/or performance marketing who think big and push boundaries to use data, technology, and insights to drive business results. Sounds like you? Read on.

Key Responsibilities:
The Strategic Marketing Analyst, Loyalty Acquisition will support the foundational pillar of the CVS retail business: our ExtraCare loyalty program. They will drive forward our loyalty agenda through helping set the marketing and business strategy, working closely with cross-functional partners in merchandising, digital product, and seasonal marketing:

This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS: Woonsocket, RI., Hartford, CT, Wellesley, MA., New York, NY or Chicago, IL


  • Develop annual marketing plan(s) that will support the acquisition and onboarding of new enrollments for ExtraCare and develop programs that attract high quality members with potential high lifetime value.
  • Analyze consumer behavior research to develop and influence campaign strategies.
  • Develop learning agenda & measurement plan using a data driven approach and size business opportunity.
  • Understanding of role of each channel in acquiring new members and strategies best implemented in each role.
  • Lead execution of project deliverables including, creative brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations to prepare colleagues for implementation of campaigns
  • Partner with analytics team to develop and maintain loyalty performance dashboard to forecast marketing channel conversions and identify optimizations
  • Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial.

Strategic & Business Analyses

  • Build executive level presentations on loyalty acquisition strategies.
  • Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
  • Influence annual agenda of priorities within our loyalty portfolio by developing the annual roadmap that includes marketing, merchant and digital investments
    Serve as a resource on the business of loyalty; understand the economics of our program and of competitor programs.

Leadership and Collaboration

  • Influence and manage different partners across the organization (merchandising, marketing and digital)
  • Develop open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes.

Required Qualifications

  • Strategic mindset; able to prioritize to achieve results
  • Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
  • Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
  • Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.

Preferred Qualifications

  • 1-2+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
  • 1-2+ years cross-functional leadership experience.
  • Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
  • 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
  • 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
  • 1+ years of brand or category management experience a plus
  • Digital and store marketing experience
  • Experience with relevant marketing technology and channels


Bachelors Degree or equivalent experience

Pay Range

The typical pay range for this role is:

$40,600.00 - $87,500.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Companys 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.